Revenue Works UK's Testimonial

IRIS Software

The Challenge: Marketing treated as a cost centre, not a revenue driver.

The Win: Transformed marketing into a profit engine. Revenue grew from £11.2M to £21M (89% YoY growth). MQL-to-SQL conversion hit 49%—a massive jump. Sales and marketing finally aligned.

Why It Matters: Proves that senior strategy + execution can unlock hidden revenue potential in established tech companies.

- November 2025
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